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Development of dissemination activities, knowledge transfer, sharing with sports managers for the identification of solutions.
FITNESS INDUSTRY BUSINESS MODELS: FROM THE TRADITIONAL FRANCHISING CHAIN TO THE FITNESS BOUTIQUE - 2022
Addolorato, S., García-Unanue, J., Gallardo, L., & García-Fernández, J. (2022). Fitness industry business models: from the traditional franchising chain to the fitness boutique. PODIUM Sport, Leisure and Tourism Review, 11 (1), 1-25.
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